Organic, plastic, animal testing.the green challenges of cosmetics

 1. "WASTE", A NEW MARKETING GRAIL

Rely on nature, enhance plants down to the last fiber:  techqueer  the principle is well known to our grandmothers, like the giants of cosmetics. The novelty ? Some brands make it the heart of their message. Thus, it is around this anti-waste discourse that Shiseido has centered the communication of its Waso range, whose formulas contain, for example, recycled apple juice water, formerly discarded for lack of outlets. Established in New Aquitaine since 2018, Dermo Ioniq includes “freshwater collagen” in its anti-aging skincare line thanks to a patented extraction process from the skins, carcasses and heads of sturgeon intended for to the production of caviar. Guérande, for its part, recovers the mother liquors from the salt marshes, as well as certain algae or marine plants,  bolts.answerhop

Riding the green wave, start-ups have made upcycling their raison d'être, construction-bolts.tockhop  like the Scandinavian Kaffe Bueno, which transforms coffee waste (collected in particular in hotels) into care ingredients for the skin, like Kaffoil Oil, rich in polyphenols. The young Dutch brand Honestly It's also offers exfoliators based on coffee grounds and is about to launch a product based on orange peels. In Finland, Innomost recycles birch bark from the wood industry to produce several active ingredients, including azelaic acid, an acne remedy. Finally, Lofty Box, in Great Britain, offers “end of stock” of independent brands, with relatively close expiration dates, to limit waste. If these initiatives do notupcycling is becoming highly desirable in cosmetics. Gone are the days of the race for the rarest, most exotic, most precious ingredient. It is the valuation of ordinary assets that now interests consumers.  tc-bolts.dyifo

2. ORGANIC BETTER TOLERATED BY SENSITIVE SKIN

Women with reactive skin know it well: some organic products cause reactions because of the essential oils they may contain. This is about to change. In parapharmacy, A-Derma has just marketed a specific line. “It has been tested on a panel of sensitive skin. 50% of patients had declared contact allergies to perfume or nickel in particular, explains Eila Tutusaus, marketing director and brand development. Our lab then eliminated essential oils and perfumes in favor of particularly light vegetable oils, such as safflower and sunflower. The care remains all the same sharp, one attenuates rosacea , for example. " bacobolts.yictic